Product designer, strategist and builder
I help teams turn complex ideas into clear, scalable products by combining product strategy, UX systems, polished interface design and production code.
The short version
I trained in art education and management information systems, and I've spent my career in the space between them: how things look and feel, and how they actually work.
Today I'm a senior product designer focused on AI-powered products across SaaS, travel, hospitality and fintech. My work covers onboarding, product growth, usability and data-informed design for B2B and B2C teams, measured in KPIs and A/B tests rather than opinions.
I also build. The projects on this site are products I designed and engineered myself, and this site is one of them. I'm open to senior and lead product design roles, strategic consulting and meaningful collaborations.
How I work
Strategy first
I start from the business outcome and the user behavior that drives it: activation, conversion, retention. Screens come after the problem is clear.
Systems over screens
Design systems, content models and component APIs, so a product can grow without being redesigned every quarter.
AI where it earns its place
Agents, recommendations and generated content designed with clear boundaries, visible reasoning and easy ways to undo.
Shipped, not handed off
I build in TypeScript, React, Next.js and Astro, with Postgres behind it. What I design is what goes live.
Experience
- Founder and senior product designerSpace UX Design2019 to present
- Senior product designerOdeon Software & Technology2023 to 2026
- Senior product designer, AI and UX strategyIndependent, via Upwork2022 to present
- Earlier rolesEngcode, Bionluk
Education
- Master's in Business & Technology (in progress)Istanbul Technical University
- BSc Management Information SystemsAnadolu University
- BA Art EducationDokuz Eylül University
Tools
Figma, Framer, Adobe tools, Jira, Notion. TypeScript, React, Next.js, Astro, Tailwind, PostgreSQL and SQL. ChatGPT, Claude and Midjourney in daily practice.